Your organization must make the leap into the 21st century if it is to be perceived as professional in today’s marketplace.
Today, customers, employees, and suppliers expect to be able to find and communicate with a business online. It is very much like being listed in the Yellow Pages, if you do not have a listing, potential customers will not be able to find you and trust you?
Organizations that still do not have a Web presence are inadvertently making a statement about their ability to embrace technology and adapt to change in today’s dynamic environment. For a small business, a well-designed website is a great way of creating credibility and looking bigger than you actually are.
You can look like one of the big corporations at a very small cost. When one compares the cost of establishing a website to what it costs to promote a business on the traditional media (newspaper, radio, television), it is evident that a website is the cheapest form of marketing ever created.
1. Save Money on Printing and Distribution Costs
A website is your online brochure or catalog that can be changed or updated at anytime at a much cheaper and faster rate than print material. It saves you money on printing and distribution costs.
2. Create A Product Or Service Showcase
Provide photos and detailed descriptions of your products or services. Explain why your products or services are superior to your competitors. Show them how your products or services can help them in their personal or professional lives.
3. Sell Your Products and Services
Online Selling through your website is much cheaper and a great way to supplement your offline business. Providing secure online ordering is very affordable today.
4. Equal Opportunity
You Enjoy The Same Opportunity As The Biggest Player: The Internet, like time, is a great field leveler. It treats all sellers the same. You can enjoy the same kind of opportunities as that of larger companies, as long as getting the right customers to your website. How you make sales is up to you.
6. What About Your Competitors
Your Competitors Already Have Plans For A Website: Who is actually your competitor? If you thought it was a company in your city or town, you may want to rethink that belief. Your main competitor could be any company across the globe, until you start localizing and target marketing. If you don’t have a web presence, know that someone somewhere is walking away with your customers.
7. Additional Income
Generate Side Income To Compliment Your Main Revenue Stream: You can partner with global ad content providers for both content as well as additional income opportunities. There are a variety of such programs that pay very well. The most popular ones are text ads (Pay-Per-Click ads) and affiliate programs.